Flagship show apartment officially unveiled at 36 & 37 Hertford Street Residences
36 & 37 Hertford Street Residences, a boutique collection of 16 impeccably crafted
one- and two-bedroom lateral apartments in Mayfair, today unveils its debut apartment, curated by award-winning interior design studio A.LONDON. Delivered by joint investment partners Bain Capital and Orka Investments, with CIT Group LLP acting as development manager, the launch introduces the first completed home within Mayfair’s newest heritage-led residential address. Located on Hertford Street, one of London’s most prestigious postcodes, 36 & 37 Hertford Street Residences presents a rare opportunity to own one of the area’s last remaining freehold sites.
Once a patchwork of fields nestled between Oxford Street and Park Lane, over the centuries, Mayfair has evolved into the epitome of London prestige. Now, on the storied site believed to be Mayfair’s very first home – where shepherds tendered their flocks as the Tyburn stream meandered nearby – 36 & 37 Hertford Street Residences breathes new life into this historic enclave. Spanning two architecturally significant buildings – one a meticulously restored Grade II listed Georgian townhouse, and the other a post-war reconstruction reimagined in classical style – the residential development honours the legacy of prominent 18th century architects including Henry Holland and Robert Adam. Reimagined by award-winning architecture practice Buckley Gray Yeoman, the pair of buildings embody the architectural rhythm of Mayfair’s past, infused with present-day refinement. Situated behind the façade of the listed townhouse, the A.LONDON-designed two-bedroom, 1,098 sq. ft home strikes a considered balance between historic character, the intimacy of a private residence, and the elegance of a boutique hotel suite.
Mayfair’s coveted property market dates back to the 18th century, when aristocrats competed for the original mansions of Mayfair. This rich heritage inspired A.LONDON’s apartment design, creating a refined yet restful sanctuary that rises above the vibrant buzz of Hertford Street. Offering rare dual-aspect views towards Green Park and Hyde Park, the apartment is bathed in natural light that streams in through original windows with charming juliette balconies. Impressive 3.1 metre ceiling heights enhance the feeling of space and grandeur, while sculptural lighting introduces a sense of movement and rhythm, complementing original features like elegant cornicing, a ceiling rose and an original fireplace. A carefully curated layering of materials – velvets, honed marbles, antique brass, and linen – creates an environment that is both tactile and considered, inspired by the textual storytelling of Mayfair’s local members’ clubs, luxury retail and Michelin starred restaurants.
Named after the annual May Fair, historically held in Shepherd Market, Mayfair has long been synonymous with celebration and prestige – while Shepherd Market itself retains a distinctive
bohemian charm. Just steps away, within 36 & 37 Hertford Street Residences, the apartment designed by A.LONDON draws inspiration from the neighbourhood’s signature blend of understated luxury and cosmopolitan flair, with interiors that showcase soft textures and a serene, tonal palette.
The launch of this debut apartment arrives at a pivotal moment for the neighbourhood, as Mayfair undergoes an exciting revival, reasserting its status among the world’s most desirable addresses.
Landmark new developments and the transformation of Grosvenor Square’s gardens into a public oasis are drawing renewed attention to the area, making it the ideal time to invest. Enviably positioned within the heart of central Mayfair, adjacent to the neighbourhood’s luxury boutique hotel, The Shepherd Mayfair, the buyer of this home will benefit from exceptional hotel services whilst being a stone’s throw from 16 Michelin-starred restaurants, the elegance of Savile Row, and the luxury boutiques of Mount Street and Bond Street.
Robert Mangan, Operating Partner, Bain Capital comments: “We are strong believers in the London prime residential market’s fundamentals on the back of resilient demand and constrained supply, and it remains at the forefront of our European real estate strategy. This is another opportunity for us invest alongside best-in-class partners to deliver a high-quality product that is sympathetic to its locale. 36 & 37 Hertford Street Residences marks a rare and strategic investment in the heart of Mayfair – one of the last opportunities of its kind.”
Chris Richmond, Head of Residential, CIT comments: “We are proud to unveil the first apartment at 36 & 37 Hertford Street Residences, an exceptional home by international design studio A.LONDON. Simultaneously restoring and celebrating the rich heritage of the local area and architecture, this residence seamlessly blends historic legacy with contemporary design, creating a timeless home perfectly suited to the culturally discerning resident of Mayfair.”
Rachel Clark, Director, A.LONDON comments: “It has been a real privilege to deliver this two-bedroom show residence at Hertford Street, located in the heart of Mayfair, one of London’s most prestigious and storied addresses. This project was an opportunity not only to create a beautifully designed residence, but to convey a narrative about what life in Mayfair truly represents for the discerning buyer: understated elegance, timeless design, and a deep
connection to place. Our collaboration with CIT has been a true pleasure. Their vision, attention to detail, and deep understanding of the Mayfair market have been instrumental in realising this project. Together, we’re proud to have brought to life a home that not only reflects the spirit of Mayfair, but also contributes meaningfully to its legacy.
The apartment is on the market for £5 million via Savills, Knight Frank, and Beauchamps Estates.
For more information on this rare development, visit www.hertfordstresidences.com